I have just finished reading Groundswell by Josh Bernoff of Forrester Research.  The book has been around for awhile but its concepts are worth understanding.  Its a great book about how Social Technologies have changed the way companies relate to their customers.  Not only that but how companies can benefit from Social Technologies within their own organisation.  Its a good read, get hold of a copy.  The book is rich with Internet law, marketing tips, research and good practice.  It gave me some ideas on how Groundswell could be used to provide a product owner with some powerful tooling.

Groundswell shows a way to tool up your Product Owner?

One of the most important scrum principles is to assign a Product Owner.

Tool me up, Temple, Ho Chi Minh City, Vietnam: Martin Harris

This person should have a very good understanding of the business.  At first glance is seems like a good idea for that person to be an active part of the business.  For a single dealer platform it looks like a good idea to recruit someone who actively deals or for a legal application a senior member of the law staff.  The problem with this is a dealer is likely to be too busy looking after money, and the Lawyer is in and out of court.  Active members of the business have better things to do, so we have to look elsewhere for our product owners.
read on for the tooled up idea